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Simple Couponing 101

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Okay eaters!

Tonight we’re talking coupons and it’s going to be a bit of a lengthy one, so let’s skip the pleasantries and get right to it.

Ready…set…go!

I started couponing last summer because I was barely employed and I thought it sounded like something a pre-books, TV shows, insider trading Martha Stewart would have done. I was then, and still am, a very simple couponer.

Where I get my coupons:

As of right now, I get almost all my coupons from the newspaper. I get some from catalinas (those coupons the print out with your receipt) and some from off packages or the random store advertisement.

I’m lucky that my local newspaper puts the potential coupon savings amount on the front page. If it’s less than $100, I buy one paper. Between $200-$300, I buy two. More than $300 and I buy three papers. Once, and only once, the count was $608, at which point I bought five.

What coupons I clip:

I don’t clip every coupon.

Let me repeat that — I do not clip every coupon!

Those couponers from Extreme Couponing clip every single coupon.

“Cat liter? Sure. Diapers and baby food? Of course! Yogurt? The more the merrier. It doesn’t matter if I’m childless, cat-less, and allergic to dairy. If there’s a coupon, I’m clipping it!”

That’s not the best way to go about it.

I only clip the coupons I will use. That means that I rarely use coupons on food, because most food coupons are for crap meat and sugary snacks. I don’t have too much brand loyalty, which makes it easier to find coupons I’ll use. I mainly find and use coupons for house goods and toiletries. I also find a ton of coupons for coffee.

How I use coupons:

I use coupons two ways — the right way and the more right way. The right way is when I use them to save money. The more right way is when I use them in connection with a sale on an item (and sometimes also at stores that double the coupon value and/or have some kind of buyers’ rewards program) to save even more money.

Do you see what I’m getting at here?

There’s no wrong way to use coupons. Anytime you save money is good.

But to save the most money I go through store flyers, most of which come in the same newspaper as the coupons. I take a Sharpie and circle whatever sale items I also have coupons for, I write what the coupon is (i.e. how much it’s worth, how many I have to buy, etc) next to that, and then I write how many total sale-plus-coupon opportunities I find on the front of the flyer. Then, after going through all the flyers, I pick the one or two best stores.

By “best,” I mean the store with the most items to buy and/or the store with the highest percentage of savings. I absolutely refuse to go to more than two stores. I’m a little lazy and I’m not trying to build an apocalypse-grade stockpile. So I force myself to be picky about what deals I go out of my way to get, which ultimately ends up saving me more money.

Once I have my stores and items selected, I make a neurotic list. I list the exact brand, type, and count of the item along with the sale price, the coupon value, the quantity I plan on buying, and what the final price should be. I break things up into different transactions, if necessary, and list the total estimated cost for each transaction.

When I go shopping:

Whether I’m going on a couponing-specific shopping trip or not, I always make sure to take my little coupon folders. Because there’s no wrong way to use coupons, and since it’s common for me to find a surprise sale item, I always want to be prepared to save money.

When I’m going on a couponing-specific shopping trip, I take all my coupons, my neurotic list, a calculator (on my phone), my frequent buyer card, and the sale flyer. This way, when I’m feeling extra neurotic, I can double and triple check the coupon against the item against the advertised sale.

That’s about all the tips I have.

A lot of couponers will tell you that to get the most out of couponing you have to change the way you think about shopping and only buy what’s on sale and what you have a coupon for.

That’s not how I go about it at all. I changed my thinking to allow me to buy things that I normally would when they’re on sale, even if that means going a little over budget one week, in order to save money in the long run. And once I started I had to change my thinking so I wasn’t jumping at every single sale-plus-coupon opportunity and wait for the really good ones.

More than anything, I had to learn that couponing is about restraint and persistence.

So enough talk, let’s see all this in action.

Everything I bought from Harris Teeter.

Everything I bought from Harris Teeter.

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Everything from Harris Teeter that was on sale (plus the creamer and salsa).

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Everything from Harris Teeter that I used coupons for.

My total from Harris Teeter was $35.65. I saved $16.58, which was a 32% savings. Not too bad considering I made my list without thought to what was on sale or what I had coupons for.

Everything I bought from Whole Foods.

Everything I bought from Whole Foods.

Nothing from Whole Foods was on sale. I didn’t use any coupons. That’s fine with me.

Everything I bought from Walgrees, all of which was on sale and I did have a coupon for.

Everything I bought from Walgrees, all of which was on sale and I did have a coupon for.

My total for Walgreens was $43.62. I saved $58.09, which was a savings of 57%. This shopping trip was specifically for couponing.

As you can see, I don’t live off my stockpile, nor do I eat crap because it’s cheap. I still buy things that are full price, but I manage to save a good bit of money nonetheless. And now that I finally have a printer, which means I have access to a whole world of healthy coupon websites now, hopefully I’ll be able to save even more money.

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What do you think, eaters:

Did I leave anything out?

How do you feel about coupons?

Later eaters!


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